Ford Debuts All-New Mondeo in China, Not Europe

AutoInformed.com

Mondeo will be the first car in its mid-size segment, and the first Ford vehicle globally to be equipped with Ford’s 1.5-liter EcoBoost engine.

Ford’s long-standing flagship car, Mondeo, revealed its latest major revision in China at the Shanghai Motor Show instead of one in its European home market. Ford Europe has pushed back the introduction of the proposed 2015 model to save money as its losses grow to a projected $2 billion this year. In China, the Mondeo is one of 15 vehicles the company has promised to bring to the country by 2015.

With its fresh exterior redesign, the all-new Mondeo will be available only as a four-door sedan in Asia with the station wagon held for Europe. Mondeo will be the first car in its mid-size segment and the first Ford vehicle globally to be equipped with Ford’s 1.5-liter EcoBoost engine. It is the fifth and latest member in a family of EcoBoost engines, which includes a 1-liter three-cylinder, 1.6- and 2-liter four-cylinders, and two 3.5-liter V6 versions.

The downsized four-cylinder engine will deliver what’s promised to be “class-leading” but unspecified fuel economy, although Ford fuel economy claims are being criticized in the U.S. as unattainable during real world driving conditions. The new 1.5-liter will eventually find its way into the U.S. Fusion that is also built off Ford’s global C/D platform.

Mondeo is the first Ford to use headlamps with LED high beam, low beam and signal lighting. Quicker to illuminate, more durable and energy efficient than filament bulb headlamps, the headlamps turn with the steering and adapt beam projection to vehicle speed – with a greater depth of illumination at high speeds and a wider field of vision at lower speeds. U.S. safety regulations currently do not allow such advanced designs, which are becoming dominant in European upmarket vehicles.

Mondeo is also the first vehicle in China to be equipped with rear inflatable seat belts, which combine attributes of an airbag and conventional seat belt. These are designed to reduce head, neck and chest injuries for rear seat passengers, especially children and older passengers who are more vulnerable to such injuries. In the event of an accident, the belt rapidly expands to disperse crash forces across a body area five times greater than that achieved by a conventional seat belt.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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