The newest billboards at Ford Motor in the US will come from consumers. As part of the company’s new By Design car advertising campaign, Ford wants consumers to design artwork for digital billboards that will go up in major cities coast to coast. To create a design, go to www.FordByDesign.com and select one of six cities and a car of choice, along with an assortment of colors and effects to complete the artwork.
When the user’s creation is submitted, Ford will then display it on a billboard in the city chosen by the artist. Along with the user’s design, the billboard will also display the artist’s first name and hometown. Users can decide to display their artwork on a billboard in Times Square in New York City, the Bay Bridge in San Francisco, as well as locations in Los Angeles, Miami, Chicago and Washington, D.C.
Consumers will also receive a “billboard selfie” – a webcam shot of their design in the chosen location from cameras located across from the billboards.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
