Ford Motor Company said today it will update its Thailand manufacturing operations with a $900 million (THB 28 billion) investment in new technologies and systems. It’s the company’s largest-ever single investment in Thailand. It’s being promoted as Part of the Ford+ plan for growth and value creation because this supports production of the next-gen Ranger pickup truck and Everest SUV. The Ranger sold in the US is currently built at Michigan Assembly Plant in Wayne, Michigan. (Ford to Bring Back Ranger Pickup to North America)
The investment brings Ford’s cumulative investments in the country to more than $3.4 billion (THB 100 billion) during the past 25 years. The modernization program supports Thailand’s role as a global production and export base for Ford, through its wholly-owned Ford Thailand Manufacturing (FTM) and joint-venture with Mazda at the AutoAlliance Thailand (AAT) truck plant.
The addition of a second shift at FTM adds up to 1,250 incremental jobs, increasing Ford’s local workforce to more than 9,000 employees. However, Ford is almost doubling the number of robots at both FTM and AAT, with the addition of 356 robots at the body shop and paint shop. This brings the level of automation at the body shop at FTM and AAT from 34% to 80% and 69%, respectively.
Exporting vehicles is a significant part of Ford Thailand’s manufacturing business. The Ford Ranger sold in 180 markets around the world, as well as holding the title of the best-selling truck in a number of countries across Asia Pacific. AAT will also be the lead production hub for the upcoming next-gen Everest SUV.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Ford to Update Thailand Manufacturing for Ranger, Everest
The investment brings Ford’s cumulative investments in the country to more than $3.4 billion (THB 100 billion) during the past 25 years. The modernization program supports Thailand’s role as a global production and export base for Ford, through its wholly-owned Ford Thailand Manufacturing (FTM) and joint-venture with Mazda at the AutoAlliance Thailand (AAT) truck plant.
The addition of a second shift at FTM adds up to 1,250 incremental jobs, increasing Ford’s local workforce to more than 9,000 employees. However, Ford is almost doubling the number of robots at both FTM and AAT, with the addition of 356 robots at the body shop and paint shop. This brings the level of automation at the body shop at FTM and AAT from 34% to 80% and 69%, respectively.
Exporting vehicles is a significant part of Ford Thailand’s manufacturing business. The Ford Ranger sold in 180 markets around the world, as well as holding the title of the best-selling truck in a number of countries across Asia Pacific. AAT will also be the lead production hub for the upcoming next-gen Everest SUV.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.