Annals of Marketing – Frigid Lexus NX Photo Op

Lexus NX Ice Wheels – December 2015 – Courtesy of and Copyright Lexus all rights reserved

Ken Zino of AutoInformed.com on Annals of Marketing - Frigid Lexus NX Photo Op

This Lexus NX project could redefine skid-pad testing, at least for part of the circle.

On the Lexus NX its actual production wheels and tires were laser scanned and replicated using computer design. The addition of in-wheel LED lighting added another dimension to the NX stunt.

Four sculptors worked for 36 hours to produce each wheel. The production looking finish was achieved by using Japanese steel chisels and shaping tools. Even the tread patterns on the tires were reproduced.

The ice was made from softened water taken from a moving flow to ensure it was perfectly clear when taken from the freezer. Acrylic inserts were added to ensure the wheels could take the load of the NX.

It Actually Moved

The small SUV was deep-frozen, stored for five days at -30°C (it started the first time) before being driven off down a London road.

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