Fuji Motorsports Forest to Be a New Corporation, Destination

Ken Zino of AutoInformed.com on Fuji Motorsports Forest to Be a New Corporation, Destination

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Toyota Motor Corporation will establish a new company, Fuji Motorsports Forest, Inc. on April 3 to promote the Fuji Motorsports Forest Project. Fuji International Speedway Co., Ltd. will become a wholly owned subsidiary of the new company after Toyota receives a part of the shares held by Mitsubishi Estate Co., Ltd. and Taisei Corporation.

Arranged around the Fuji International Speedway circuit, Forest will consist of various facilities where motorsports culture can be enjoyed such as the Fuji Speedway Hotel, which offers a luxury experience, the Fuji Motorsports Museum which exhibits historic racing cars symbolizing each era, and garages of Japan’s leading racing teams. There are also spas and restaurants for the enjoyment of all visitors.

The intent of the new company is to  strengthen cooperation with Fuji Speedway, Fuji Speedway Hotel, Fuji Motorsports Museum, and Toyota Fudosan Co., Ltd., which is in charge of area development, “to continue making Fuji a place where people who enjoy or work in motorsports, adults and children alike will want to visit,” Toyota Motor said this morning in Japan.

“May 3, 1966 is when the final race of the Japanese Grand Prix was held at Fuji Speedway for the first time,” said Akio Toyoda, president of Toyota Motor and Chairman of Towa Real Estate. “That day, 56 years ago, was also my 10th birthday and my father took me to the Fuji Paddock. I remember the roar of the engines and cheering of the fans, which was a very exciting birthday present. The ‘old guys’ in front of the cars all looked very serious but also seemed to be enjoying themselves. I think that kind of formative experience helped me grow up into Morizo, an ‘old guy who loves cars’ and an ‘ old guy who loves motorsports,’” Toyoda said.

“I want to share this kind of formative experience with the kids of today….” That is the thought behind the Fuji Motorsports Forest. We want it to be a place where people who work in the field of motorsports can do so more energetically. We also want racing teams to gather here with that same thought in mind. If I listed all the thoughts behind Forest, it would be endless. We will turn this area in Fuji into a place where those who enjoy motorsports, those who work in motorsports, adults and children will want to come.,” Toyoda said.

Motorsports is critical for the development of the automobile industry. For this reason, we will sow the seeds of the future of motorsports in this place. The speed at which they grow may differ, but we will nurture these seeds to grow into an incredible forest that many people can enjoy,” Toyoda said.

Fuji area will undergo a major transformation in the future with the opening of the Shin-Tomei Expressway. It is approximately one hour from Tokyo by car and adjacent to a smart interchange to be built in the Oyama Parking Area which will improve access to the area.

The Forest is also approximately 20 minutes by car from Gotemba Premium Outlets located to the east, and Lake Yamanakako situated to the northwest making it easy to visit nearby tourist attractions. This makes it convenient for overnight stays and day trips by car from the Kanto and surrounding areas.

Fuji Speedway

Fuji Speedway is  a 4563-meter-long international racing course, offering various motorsports-related facilities from kart tracks to short circuits. The Racing Course Experience, where visitors can drive the approximately 1.5-kilometer-long home straight―one of the longest in the world―in their own car is well-known

Fuji Speedway Hotel / Fuji Motorsports Museum

The Fuji Speedway Hotel will be the first of The Unbound Collection by Hyatt to be newly opened in Japan where guests can enjoy views of the circuit and Mount Fuji. The Fuji Motorsports Museum is another attraction where visitors can enjoy taking a leisurely look at historic racing cars that symbolize each era. The museum was created under the supervision of the Toyota Automobile Museum, and thanks to the cooperation of manufacturers from Japan and abroad.

Racing Team Garage Area

This area is where visitors can enjoy special tours of professional racing team garages, which are usually unavailable to the public, as well as events by manufacturer factories. The opportunity to see drivers, engineers and mechanics up close will be an unforgettable experience for both car-loving adults and children.

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