General Motors Posts US Sales Leadership for 2022

General Motors (NYSE: GM) said today that GM and its dealers delivered 2.8 million vehicles in the U.S. in 2022 (+3%), leading the industry in total sales. GM also claimed that it extended its leadership in key market segments including full-size pickups and full-size SUVs.

Industry sales results will be forthcoming during the next couple of days, which will allow for a more nuanced analysis.

Ken Zino of AutoInformed.com on General Motors Posts US Sales Leadership for 2022. Chart courtesy GM

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“GM is carrying strong momentum in North America into 2023. We see opportunities to grow our EV market share with nine all-electric models on sale, expand our truck leadership with four new Chevrolet and GMC heavy-duty and midsize pickups, and win new customers with the affordable and stylish 2024 Chevrolet Trax, which is the best entry-level vehicle we’ve ever built,” said Steve Carlisle GM executive vice president and president, North America.

Brand Highlights

Cadillac sales increased 75% in Q4, 14% in 2022.

  • Escalade led an unnamed second place competitor by 6 points of retail share in 2022.
  • CT5: best sales year ever, with momentum claimed from CT5-V Blackwing.

Chevrolet sales we up 43% in Q4; 6% in 2022.

  • Bolt EV and Bolt EUV (marketing babble – Electric Utility Vehicle) delivered best sales year ever.
  • Bolt EV earned highest mix of buyers under the age of 36 among EV competitors.
  • Colorado sales up 22% in 2022.
  • Equinox up 28% in 2022.

GMC sales were  up 42% in Q4, 7% in 2022.

  • GMC earned record retail market share at 3.8%, helped by best-
  • ever Sierra retail segment share. (per J.D. Power)
  • GMC No. 1 premium truck brand: 201,966 units sold at retail in Denali
  • or AT4 trim; 46% of GMC sales
  • GMC Canyon sales up 15%, and Terrain sales up 82% in 2022.

Fleet sales up 101% in Q4, 44% in 2022.

  • Fleet was 21% of sales mix.
  • Best year for commercial deliveries since 2006
  • Best-ever full-size and midsize pickup sales to commercial and
  • government customers.
  • Sales to small businesses up 20% in 2022.
  • BrightDrop expanded internationally with DHL Express Canada as its newest customer

 

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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