General Motors Revises Opel Supervisory Board. European Reorganization, Layoffs and Plant Closures Imminent?

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Last year the German government – facing a taxpayer revolt and deficits that foreshadowed the current crisis in Europe, refused to provide €1.1 billion in subsidies that GM wanted for Opel, saying it had enough cash to keep Opel running.

General Motors Vice Chairman Stephen Girsky has been named Chairman of the Supervisory Board, Adam Opel AG, effective immediately. He replaces Nick Reilly, who resigned from the board as a member and chairman. Girsky has served as a member of the Opel Supervisory Board since January 2010.Reilly recently announced his retirement from GM in March 2012. Girsky has served as a member of the Opel Supervisory Board since January 2010. GM Chief Financial Officer Dan Ammann and GM International Operations President Tim Lee have also been newly appointed to the Supervisory Board.

GM Europe (GME) reported a $300 million loss in Q3, almost entirely because of Opel’s ongoing problems. GM at the time said it does not expect to achieve its target to break even before restructuring charges in Europe, “due to deteriorating economic conditions.”  GM has lost more than $13 billion at Opel in a stream of red ink that started flowing in the waning years of the 20th century. Results at Opel/Vauxhall and GM Europe are central to GM’s financial success, of course.

The Opel Board, as well as GM’s Board of Directors, has the task of returning GM’s European Operations to sustainable profitability, after years of stopgap measures by previous GM management teams that did not accomplish this. Further cost cutting is needed, which likely means politically contentious plant closures. On a Q3 earnings phone call with reporters earlier this month, CFO Amman said that nothing would be ruled out to return Opel to profitability.

The latest moves come as the economy of Europe remains battered, with auto sales on track to decline for the fourth straight year. During the first nine months of 2011, only 10,121,423 new cars were registered in the region, or 1.1% less than in the same period a year ago. Fiat, the owner of Chrysler, Ford and General Motors are all struggling to keep their European operations viable as all are losing market share.

“GM is committed to Opel and wants the brand to grow in a profitable way. To realize Opel’s full potential, we will continue to optimize its cost structure, improve margins and better leverage GM’s scale,” Girsky said in a statement.

Last year the German government – facing a taxpayer revolt and big deficits that foreshadowed the current debt crisis in Europe, as well as budget turmoil in the United States, refused to provide €1.1 billion in subsidies that GM wanted for Opel, saying the company had enough cash to keep Opel running.

The cash, of course, came from U.S. taxpayers in 2009 when GM was forced into bankruptcy, who along with the United Auto Workers Union own the biggest stakes in GM, which now employs about 24,000 people in a reunited Germany.

There is a large amount of friction between Opel and Chevrolet factions inside GM as both brands compete for the same customers. Chevrolet is increasingly turning to GM’s Korean subsidiary Daewoo as a source for small cars that Opel once designed exclusively. Opel’s future is clearly as a regional European brand in a market where it is struggling.

GM’s global weakness remains a troubling trend since GM is the most international of the Detroit 3. GM’s largest markets are China, followed by the United States, Brazil, the United Kingdom, Germany, Canada, and Italy. Right now GM is a two trick pony as far as earnings are concerned – the U.S. and China; or rather a one trick pony and a one trick dragon. Still, GM in Q3 with earnings of $1.7 billion was the most profitable Detroit automaker, out earning Ford Motor at $1.6 billion and Fiat-controlled Chrysler Group at $228 million.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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