GM Adding Active Safety Systems to 98% of its 2023 Vehicles

Ken Zino of AutoInformed.com on Chevrolet Tweaks Trailblazer SUV for 2024

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General Motors (NYSE:GM) said today in Detroit that five active safety features will come standard on all GM electric vehicles for the 2023 and following model years. This includes every new EV launching this year, such as the Chevrolet Blazer EV and Equinox EV. (AutoInformed.com on: Data Show GM Automated Safety Systems Prevent Crashes)

“GM has gone well beyond the safety commitment we made to our customers for the 2023 model year, with a handful of additional standard safety features shown to bring real-world results,” claimed John Capp, director, Vehicle Safety Technology, Strategy and Regulations. “As we look ahead toward a future vision of zero crashes, zero emissions and zero congestion, these technologies are significant building blocks with proven benefits for reducing common crashes.”

In a relevant, related move a regulation proposed by the National Highway Traffic Safety Administration (NHTSA) today will require that all new passenger vehicles have Automatic Emergency Braking (AEB) that can completely avoid a crash with another vehicle at up to 50 mph. Vehicles must also be able to stop for pedestrians from speeds up to 37 mph. Moreover, the pedestrian detection must work in dark conditions. NHTSA is following a mandate that Congress included in the 2021 bipartisan infrastructure law, will improve the vehicle-to-vehicle front crash prevention systems that are currently standard on most new vehicles.

GM said it is on schedule to meet a previously signed industry commitment to make Automatic Emergency Braking standard on 95% of all new vehicles sold. This means that more new vehicles than ever will provide this key active safety feature as standard equipment. GM has now advanced further to make four additional active safety systems standard on the majority of its 2023 model year vehicles: Forward Collision Alert, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning and IntelliBeam auto high-beam control.

GM cited a 2023 University of Michigan Transportation Research Institute (UMTRI) study that indicated Automatic Emergency Braking, together with Forward Collision Alert, reduced rear-end striking crashes by 42%. Front Pedestrian Braking reduced front pedestrian crashes by 23% and Lane Keep Assist with Lane Departure Warning reduced roadway departure crashes by 15%. In addition, a previous 2022 UMTRI study showed IntelliBeam reduced nighttime crashes with animals, pedestrians and bicyclists by 22%.

The Cadillac LYRIQ, and the all-new 2023 Chevrolet Colorado and GMC Canyon, provide these five standard active safety features and use a new generation of front sensors with an expanded field of vision. Claimed benefits of this new sensor suite include extending Automatic Emergency Braking operation up to 80 mph, adding Bicyclist Automatic Emergency Braking to Front Pedestrian Braking operation, providing smoother Lane Keep Assist engagement and adding Blind Zone Steering Assist, which provides a brief, firm turn of the steering wheel to help avoid lane change crashes. More future products will have these in upcoming model years.

GM said the 2024 Chevrolet Trax, with a starting price of $21,495, will have standard Automatic Emergency Braking, Forward Collision Alert, Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning and IntelliBeam headlights. The Trax, along with the 2024 Buick Envista, provide customers more options for new vehicles priced well below $30,000.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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