More than a third of GM’s 4,300 U.S. dealers are enrolling in “Shop-Click-Drive,” an online internet-shopping tool that could eventually displace traditional auto salespeople. It lets consumers choose a specific vehicle, get estimated pricing, review available incentives, learn about and choose financing and insurance products, get information about their trade-in and apply for financing, all online.
To date, Chevrolet, Buick, GMC and Cadillac dealers have sold only 1,800 vehicles using this tool since its November 2013 launch.
“We wanted to be among the first dealerships to market with ‘Shop-Click-Drive’ because it provides the experience that our customers expect from retailers,” says Dan Endress, director of digital marketing, Paddock Chevrolet in Kenmore, NY. “In a retail environment where it’s become harder to differentiate yourself from the competition, ‘Shop-Click-Drive’ is a refreshing addition to our marketing arsenal.”
GM dealers in 47 states now offer “Shop-Click-Drive.” To learn more and to see the list of participating dealers, visit http://www.shopclickdrive.com.
