“As we look at the second half, while global trade disruption is weighing on our full year outlook, I assure you our team is positioned to win with customers and consumers as the turbulence dissipates,” said Mark Stewart, CEO of Goodyear on an earnings call this morning.

“It isn’t a matter of if, but when, as our fundamentals are strong, and we have firmly positioned our business to deliver our targeted margin once the market conditions improve. And our organization isn’t waiting passively for the upswing. We’re continuing to develop new premium products to generate our own organic growth tailwinds. In May, we introduced the Eagle F1 Asymmetric 6 and in July, the Assurance MaxLife 2 in North America. In Europe, we’ve extended the lineup of our premium winter tire, the UltraGrip Performance 3. We will increase its total offering to over 250 SKUs this year, making it our most extensive winter offering to date,” said Stewart.