Maybe it was time to get out of Pasadena after the P-Nut.
Honda R&D Americas today opened an Advanced Design Studio in downtown Los Angeles for the creation of future Honda and Acura “automobile and mobility design concepts.”
The studio, one of three that Honda has in the Los Angeles area, was previously located in Pasadena. Honda said LA would lead R&D’s global advanced automobile designs, a serious assignment of the Japanese take the studio seriously.
“In addition to styling, we’ll be looking at changing consumer lifestyles and attitudes, and the multitude of other factors that will impact our designs of the future,” said David Marek, division director of auto design for Honda R&D Americas.
Honda R&D Americas operates three design studios as part of its Los Angeles Center – the new Advanced Design Studio in Los Angeles, and two Torrance-based studios, the Honda Design Studio and Acura Design Studio, which are responsible for the styling design of new Honda and Acura vehicles.
The new Advanced Design Studio is a 6,500-square-foot workspace focused on the theme of “mobility.” It includes a conference room fashioned from a shipping container, and a louvered projection wall with both new and classic Honda product designs and technology. The studio is equipped with the latest computer-aided design tools allowing designers to realize their ideas rapidly in virtual and physical space. Full-size models and prototypes are created through collaboration with the company’s Torrance-based operations.
Honda R&D established Advanced Design Studio in 2006, in Pasadena, Calif. The studio developed numerous concept vehicles that were showcased at the Los Angeles Auto Show, including the REMIX small sport concept (2006), the three-seat FC Sport hydrogen sports car (2008), and the Honda Personal-Neo Urban Transport (P-NUT) city coupe concept (2009).
