Honda Opens Advanced Design Studio in Los Angeles

Honda P-Nut Concept – 2009 Los Angeles Auto Show – Courtesy of and Copyright Honda all rights reserved

Ken Zino of AutoInformed.com on Honda Opens Advanced Design Studio in Downtown Los Angeles

Maybe it was time to get out of Pasadena after the P-Nut concept.

“In addition to styling, we’ll be looking at changing consumer lifestyles and attitudes, and the multitude of other factors that will impact our designs of the future,” said David Marek, division director of auto design for Honda R&D Americas.

Honda R&D Americas operates three design studios as part of its Los Angeles Center – the new Advanced Design Studio in Los Angeles, and two Torrance-based studios, the Honda Design Studio and Acura Design Studio, which are responsible for the styling design of new Honda and Acura vehicles.

The new Advanced Design Studio is a 6,500-square-foot workspace focused on the theme of “mobility.” It includes a conference room fashioned from a shipping container, and a louvered projection wall with both new and classic Honda product designs and technology. The studio is equipped with the latest computer-aided design tools allowing designers to realize their ideas rapidly in virtual and physical space. Full-size models and prototypes are created through collaboration with the company’s Torrance-based operations.

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