The 2014 Jaguar XJR and XKR-S GT were unveiled at the New York Auto Show last month.
Jaguar Land Rover North American sales for both brands were 5,722 cars and SUVs in March, a 4% increase from 5,520 in March 2012. It was the best March sales performance since 2006. During Q1 JLR in North America increased sale by 14%, with Jaguar up 8% and Land Rover up 17%. For Land Rover, 2013 Q1 sales were the highest Q1 in its history. Quarterly sales increases came from LR2, Range Rover Evoque, Range Rover Sport and Range Rover.
Overall and particularly overseas, JLR made impressive gains that eluded it under Ford Motor Company ownership. The Tata owned British automaker had sales of 53,772 in March and 115,504 for Q1 of 2013. This means Jaguar Land Rover has posted its best ever monthly and quarterly global sales performance, up 16% and 17% respectively versus the prior year.
Jaguar reached sales of 9,856 in March, up 28%. Sales for Q1 were 20,210 for an increase of 31%. Land Rover delivered the best single month and quarter in its 65 year history with March sales of 43,916, up 14% and Q1 sales of 95,294, up 15% versus 2012.
“Jaguar Land Rover is seeing continued year on year growth following the introduction of new models, engines and drivetrains with the Jaguar XF Sportbrake, new Range Rover and Range Rover Evoque amongst our top selling models,” said Phil Popham, Group Sales Operations Director for JLR.
Jaguar Land Rover had a record month in the UK with sales of 17,784, up14% on the previous best set in March 2012. Jaguar sales in the UK were up 21% primarily reflecting a 25% increase in XF sales with the XF Sportbrake accounting for 23% of all UK Jaguar sales for the month. Land Rover delivered 14,268 sales – a new record month – up 12%, reflecting continued strong demand across the range with, Freelander up 45%, Range Rover up 43% and Range Rover Evoque up 9%.
China delivered a record month by retailing 8,487 units collectively, up 22%. Jaguar sold a record 1,592 cars, up 91%, reflecting the new 2-liter turbo and 3-liter supercharged gasoline engines in the XJ and XF. Land Rover sold 6,895 SUVs during the month, up 13%.
Despite the ongoing EU economic disaster, Jaguar Land Rover continued with good performances in Europe as sales increased 11%. Both brands had record March sales in Austria and Germany. In Austria, Jaguar was up 50% and Land Rover was up 70%. In Germany, Jaguar and Land Rover were up 51% and 16% respectively. Jaguar Land Rover also experienced strong growth in Italy up 36% and Netherlands were up 34%.
Increased sales were recorded in a number of other overseas and developing markets. Best ever month records were set in Brazil up 136%, Korea up 74%, India up 28% and Russia up 9%. Best March performances were recorded in the Middle East and North Africa (MENA) up 60% and South Africa up 39%.
Jaguar’s top five markets in March 2013 are UK – 3,516, China Region – 1,592, North America – 1,554, Germany – 656 and MENA – 275.
Land Rover’s top five markets in March 2013 are UK – 14,268, China – 6,895, North America – 4,899, Russia –2,174 and Germany -1,912.
