Nissan Motor today announced “Mommying Drive,” a marketing campaign about its family car – Serena – to help husbands understand motoring through the eyes of their wives. Nissan says it wants husbands and dads to fully grasp their wives’ daily life experience in a new video. In the video, three husbands undergo a dressing and styling process to adopt their wives’ appearance and spend the day driving and living their wife’s daily routines, which include driving kids to school, buying groceries, picking up dry-cleaning or picking up children from extracurricular activities. (This a must see: https://youtu.be/S3tovnu40GI)
The project – Auto Informed thinks this is groundbreaking, advanced socially transforming thinking – was supervised by the Japan Aisaika Organization (Japan Society of Loving Husbands). The organization works to make husbands “care and be more grateful towards their wives.” It made 31 January the National Day of Loving Husbands. (Can you imagine the uproar if female friendly Planned Parenthood did such a thing in the Twit nitwit Trump era?)
A test drive event will be held on 28 and 29 January at the Nissan Global Headquarters Gallery in Japan. During the event, male participants will dress as their wives to experience their wife’s routines. Participants will be given directions to drive a Serena to a specific store to buy items chosen by their wife, and load them in the car. Some participants will be asked to wear an inner suit, designed to inhibit some of their movements. All participants will be awarded with a 5,000-yen voucher to use in the specified store.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
