Jeep brand’s “Portraits” was named ADweek’s number one Super Bowl spot. “Giving viewers something thoughtful, and beautiful — with inspiring craft — can make a lasting impression at the circus of advertising’s biggest night,” said the trade publication.
The spot presented more than 60 curated images celebrating the past, recognizing the many people, faces and moments that have shaped the history of the brand beginning in 1941. The message was, “We don’t make Jeep, you do.”
The slide show of black-and-white photographs in the ad showed Jeep drivers ranging from mud-streaked G.I.s to Steve McQueen to Aretha Franklin. Other images had B.B King covered Duke Ellington’s “Jeep’s Blues.” Marilyn Monroe traveled in Jeep vehicles while entertaining the troops in the Korean War. George Speaker was a Jeep driver in World War II in Italy.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Edmunds.com has continued to monitor the vehicle brands and models that were advertised during last week’s Super Bowl 50 broadcast. A look at site traffic one week later (2/14/16) finds that MINI has emerged as a clear long-term winner over other makes and models, with the highest sustained lifts for its overall brand (+27%) and its MINI Cooper Clubman (+69%).