Korean Automakers Post Huge U.S. Sales Gains as Disputed Free Trade Agreement Heads for Congressional Approval

AutoInformed.com

"The metals sector — which makes many items including screws — will be among the sectors taking a deep hit under the Korea trade deal.”

Some of the biggest sales gains in May were posted by Korean automakers Hyundai (up 20.7% versus a year ago) and Kia (up 53.4%). Combined, the two Korean automakers sold more than 100,000 vehicles for the month. Korea is the fifth largest producer and fourth largest exporter of motor vehicles in the world.

However, Korea ranks at the very bottom — 30 out of 30 among the largest automotive markets — for auto market access. The average among major developed economies is 40% market penetration by imported automobiles, but in Korea the total of import vehicles from all global manufacturers in all countries entering the Korean market is around 3.6%. This is only 40,000 vehicles in a market that buys roughly one million vehicles annually.

In an innovative campaign against what it calls a “job killing” deal, Public Citizen today is asking members to send screws to Congress to represent opposition to a pending trade agreement. The symbolic message to Congress about the proposed Korean Free Trade Agreement is simple: “Don’t Screw America” – even if it ignores past performance by lawmakers who critics say with some justification show little interest in creating, let alone protecting U.S. jobs.

Public Citizen said that “President Obama has betrayed his campaign promises and announced he will submit all three of the leftover Bush-negotiated, job-killing NAFTA-style trade deals to Congress this summer. We need to step it up and make an impression in the halls of Congress if we’re to stop this onslaught. It will start with the Korea trade deal — the biggest job-killer of the bunch. The metals sector — which makes many items including screws — will be among the sectors taking a deep hit under the Korea trade deal.”

Other critics – led by AFL-CIO head Richard Trumka – call the Korean FTA a sellout of American workers to global auto industry interests. As such it is an ongoing attack on the dwindling American middle class by international corporations in his view.

Here the labor movement – or what remains of the organized labor – is split. The Detroit Three auto companies – General Motors, Ford and Chrysler – and the UAW have endorsed the Korean FTA. It allows 25,000 cars to be imported annually into the closed Korean market during the next several years – a mere pittance of Korean auto sales here.

Hyundai Motor had all-time record U.S. May sales of 59,214 units, up 21% compared with the same record-breaking period last year. This is the fifth consecutive month that Hyundai has set an all-time monthly sales record.  For the year, total sales are up 29%, with retail volume rising 40%.

Kia Motors America’s growth also continued in May, with the brand posting its best-ever monthly sales of 48,212 units. KMA’s year-to-date sales are up 44.8% over 2010, while the brand’s U.S. market share climbed to an all-time high on the strength of May sales.

The Korean Free Trade Agreement eliminates tariffs on more than 95% of industrial and consumer goods within five years, according to the White House. But it also protects the Korean beef and pharmaceutical industries, and does precious little for auto trade.

“The Agreement will promote the further integration of the U.S. and Korean economies and enhances the competitiveness of U.S. businesses in the world’s 12th largest economy,” President Obama said when the latest version of the Korean FTA – negotiated under President Bush –  was unveiled late last year.

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About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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