Mazda Motor Corp.’s global sales volume from April 2020 through March 2021 decreased 9.3% year-on-year because of decreased sales in Europe and other regions. China and the US posted ~7% gains.
Global sales of key models in the period:
- CX-5: 374,502 units (down 9.9% year-on-year)
- MAZDA3: 243,137 units (down 21.3%)
- CX-30: 192,636 units (up 162.9%)
However, operating profit at Mazda more than tripled in Q4 as sales rebounded from the Covid collapse and it slashed marketing spending. While announcing the earnings, the automaker also said personnel changes will promote Jeffrey Guyton as its new CEO for Mazda Motor of America, subject to approval at the June 24 annual shareholders’ meeting.
Guyton’s role includes oversight of Mazda North American Operations based in Irvine, Calif.; Mazda Canada Inc., based in Toronto; Mazda Colombia, based in Bogota; and Mazda Motors de Mexico, based in Mexico City. Additionally, Guyton’s responsibilities include vehicle production in Salamanca, Mexico and Huntsville, Alabama, where Mazda will manufacture an all-new CUV designed exclusively for the North American market.
Guyton’s predecessor in this role is Masahiro Moro, who will assume the newly created global position of Chief Communications Officer at Mazda’s headquarters in Hiroshima, Japan. Moro will oversee public relations, investor relations, corporate social responsibility, human resources, government affairs and other administrative functions.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mazda FY 2021 Financial Results – Net Income -81%
Global sales of key models in the period:
However, operating profit at Mazda more than tripled in Q4 as sales rebounded from the Covid collapse and it slashed marketing spending. While announcing the earnings, the automaker also said personnel changes will promote Jeffrey Guyton as its new CEO for Mazda Motor of America, subject to approval at the June 24 annual shareholders’ meeting.
Guyton’s role includes oversight of Mazda North American Operations based in Irvine, Calif.; Mazda Canada Inc., based in Toronto; Mazda Colombia, based in Bogota; and Mazda Motors de Mexico, based in Mexico City. Additionally, Guyton’s responsibilities include vehicle production in Salamanca, Mexico and Huntsville, Alabama, where Mazda will manufacture an all-new CUV designed exclusively for the North American market.
Guyton’s predecessor in this role is Masahiro Moro, who will assume the newly created global position of Chief Communications Officer at Mazda’s headquarters in Hiroshima, Japan. Moro will oversee public relations, investor relations, corporate social responsibility, human resources, government affairs and other administrative functions.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.