Bay City Powertrain Plant Manager Joe Mazzeo (L) and Flint Powertrain Plant Manager Kathleen Dilworth with 1.4-liter engines their plants are now making at an announcement ceremony in 2010.
You have to feel sorry for GM employees when they undergo meaningless corporate marketing maneuverings. Today after 24 years General Motors renames GM Powertrain to GM Global Propulsion Systems.
So what?
GM’s Global Propulsion Systems is still the same group of more than 8,600 people who design, develop and test all the “propulsion related products and controls” for GM worldwide.
“The new name is another step on our journey to redefine transportation and mobility,” says Mark Reuss, executive vice president, Global Product Development. “Global Propulsion Systems better conveys what we are developing and offering to our customers: an incredibly broad, diverse lineup – ranging from high-tech 3-cylinder gasoline engines to fuel cells, V8 diesel engines to battery electric systems, and 6-, 7-, 8-, 9- and 10-speed to continuously variable transmissions,” Reuss says.
Yawn.
So what if 50% of the Global Propulsion Systems engineering workforce is working on alternative or electrified propulsion systems. That is the price of survival.
