In a new twist on and old idea, famous and influential women each present a Mercedes model with their own personal perspective on the 2017 Mercedes-Benz car calendar. Twelve women, twelve personalities, twelve automotive characters is how Mercedes bills the car calendar.
Kerstin Heiligenstetter, Head of She’s Mercedes, said, “Our twelve women implement their own personal perspectives in completely different, individual photo motifs – ‘through her eyes’, so to speak. Through the expressive photographs the “She’s Mercedes” calendar 2017 facilitates a very feminine, emotional and unusual view of the selected Mercedes-Benz and Mercedes-AMG models.”
Alison Mosshart, front woman of the indie rock band “The Kills” has portrayed the AMG GT sports car: “I wanted to analyze the feeling of a fast car. The speed, the rush – which happens simultaneously in the engine and in the driver’s thoughts. For me it feels lawless, like a Wild West dream scene when the speed, the loud rumble of the engine and a shouting stereo effect suddenly meet on the open road. Adrenaline, power, bliss, triumph.”
Ethiopia Habtemariam, President of Motown Records and President of Urban Music at the Universal Music Publishing Group, decided on the GLE Coupé: “It was quite a surprise when Mercedes-Benz asked me to photograph one of their powerful SUVs for the calendar, above all because only a short time ago I opted for the iconic G‑Class. For my photo shoot I chose the Mercedes‑AMG GLE Coupé. From my vantage point I wanted to add style and glamour to this really elegant car. I hope that my eye opens up a window on the soul of this fine, fine driving machine.”
The Pairings from January to December 2017
- Patti Smith (CLS Coupé)
- Alison Mosshart (AMG GT Coupé)
- Gertrud Höhler (SL Roadster)
- Susie Wolff (GLC Coupé)
- Olivia Newton-John (GLE 500 e 4MATIC)
- Heike Makatsch (280 SL, 1981)
- Léa Linster (C-Class Cabriolet)
- Petra Němcová (GLC)
- Anna Netrebko (S-Class Saloon)
- Ethiopia Habtemariam (AMG GLE Coupé)
- Lucy Liu (GLS)
- Atsuko Kudo (S-Class Coupé)
