Immigrant Alexander Winton himself is representative of many American trends.
The first known car advertisement in the United States appeared at the end of July 1898 in Scientific American Magazine. Winton Motor Carriage was urging potential buyers to “Dispense with a Horse,” for a $1000, an early indicator of a trend that soon engulfed the nation. By 1906 57 car companies spent more than half a million dollars in what were considered 12 national magazines.
Cars and trucks are a major part of the nearly $95 billion spent annually on advertising today. According to the U.S. Census Bureau, Quarterly Services Survey/Advertising and Related Services. Passenger car rental and leasing advertising alone was $32 billion during 2012.
Alexander Winton himself is representative of many American trends. Winton, a Scotsman, came to Cleveland, Ohio, and formed the Winton Bicycle Company. His first single-cylinder car was built in 1896. In 1897, Winton formed the Winton Motor Carriage Company. In 1898, production started and 22 cars were sold.
Winton was the first to create what was considered an orderly production schedule. In 1925, Winton Motor Company turned from making automobiles to producing diesel engines and motors and became the Winton Engine Company.
