Click for more information.
Subaru of America, Inc. today announced that the automaker and its dealer retailers have diverted more than eight million pieces of hard-to-recycle trash from landfills across the country through its “Subaru Loves the Earth program.”
During Subaru Loves the Earth month in April, and throughout the year, the automaker works with the global waste management firm TerraCycle® to offer recycling at more than 600 participating Subaru retailer locations nationwide to transform trash into products that benefit their communities. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules.
“It’s up to all of us to make the world a more sustainable place, and together with our retailers, we’re committed to keeping our environment beautiful and clean now and in the future,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We invite everyone in our communities to join our nationwide recycling effort this April and look for opportunities to recycle with their local, participating Subaru retailer.”
Through the Loves the Earth program, 629 participating Subaru retailers use TerraCycle Zero Waste Boxes™ to collect both store-generated trash from customers and employees, and at some locations, trash that is generated by community-members and brought to participating retailers to be recycled. When boxes are full, they are returned to TerraCycle where the trash is recycled and used to create new items such as benches, picnic tables, playground materials and more. These items are then donated to local organizations throughout the nation.
Additionally, to make service appointments more sustainable, several Subaru retailers also work with TerraCycle to offer service lane recycling, where worn-out vehicle parts such as plastic vehicle waste and cabin air filters are also recycled.
More about the recycling opportunities available through the automaker’s partnership with TerraCycle and find participating retailers – Subaru Free Recycling Program
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Milestones: Subaru Recycling – 8 Million Pieces of Trash
Click for more information.
Subaru of America, Inc. today announced that the automaker and its dealer retailers have diverted more than eight million pieces of hard-to-recycle trash from landfills across the country through its “Subaru Loves the Earth program.”
During Subaru Loves the Earth month in April, and throughout the year, the automaker works with the global waste management firm TerraCycle® to offer recycling at more than 600 participating Subaru retailer locations nationwide to transform trash into products that benefit their communities. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules. Items collected include disposable cups, lids, straws, snack wrappers, and single-use coffee capsules.
“It’s up to all of us to make the world a more sustainable place, and together with our retailers, we’re committed to keeping our environment beautiful and clean now and in the future,” said Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc. “We invite everyone in our communities to join our nationwide recycling effort this April and look for opportunities to recycle with their local, participating Subaru retailer.”
Through the Loves the Earth program, 629 participating Subaru retailers use TerraCycle Zero Waste Boxes™ to collect both store-generated trash from customers and employees, and at some locations, trash that is generated by community-members and brought to participating retailers to be recycled. When boxes are full, they are returned to TerraCycle where the trash is recycled and used to create new items such as benches, picnic tables, playground materials and more. These items are then donated to local organizations throughout the nation.
Additionally, to make service appointments more sustainable, several Subaru retailers also work with TerraCycle to offer service lane recycling, where worn-out vehicle parts such as plastic vehicle waste and cabin air filters are also recycled.
More about the recycling opportunities available through the automaker’s partnership with TerraCycle and find participating retailers – Subaru Free Recycling Program
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.