Toyota broke a Guinness World Records entry by setting a new record for the most vehicles in a hybrid parade. The official tally for a parade lap on the Alameda Air Field in the San Francisco Bay Area was 332 Prius owners. This is not surprising since California has 40 % of the nation’s Prius vehicles. Northern California is well-known for its Prius population density.
More significant than a publicity stunt / photo op is that Toyota and Lexus have double the number of hybrids on the roads than any other auto manufacturer.
“We wanted to celebrate this revolutionary vehicle and the folks behind the wheel who’ve always been our early-adopters, thinking bigger about their carbon footprint and environmental impact,” said Pete Carey, vice president and general manager for Toyota Motor Sales.
See: Milestones: Lexus Hybrid Sales Top 1 Million and Toyota Hybrid Sales Surpass Eight Million