Next Gen Chevy Camaro to Be Built in the Lansing, Michigan Plant

UAW wins, as the  CAW loses in a zero-sum game of  capital versus labor?

The UAW wins, as the CAW loses in a revised zero-sum game of capital versus labor?

Bye, bye Maple Leaf, hello Stars & Stripes: GM announced today that the next-generation Chevrolet Camaro would be assembled at the Lansing Grand River Plant in Michigan. GM said that lower capital investment and improved production efficiencies were factors that caused it to move the Camaro from what was its home plant in Oshawa, Ontario since a successful fifth generation revival occurred in 2009.

GM was quick to affirm that it will continue to meet the production targets agreed to with the Canadian and Ontario governments when they supplied bailout money during its 2009 bankruptcy restructuring. The Canadian governments still own almost 9% of the recovering company. However, it still points out a real weakness in government aid programs. Taxpayers have no say in decisions such as this one that can undermine the business they are trying to protect.

The Canadian Auto Workers union characterized the move as a betrayal that will lead to the loss of a 1,000 jobs. This was the latest setback for the beleaguered CAW, which just concluded contracts with the Detroit Three this fall. It was the end of a difficult series of negotiations for the weakened union, as the three multinational automakers – Chrysler, Ford and GM – presented a united front and asked for the end of all defined benefit pensions, cuts in current wages, which ranged from C$34-$41, dropping the “30 years and out” retirement provision, and elimination of most work rules. The Detroit Three argued that an overvalued Canadian dollar, unhealthy financial markets, and increasing imports from Asia and Europe, required the drastic givebacks. When the deal was finally done, a partial victory emerged for both sides, and it was, arguably, the best the union could do against job-exporting automakers without bringing the factories tumbling down on its own union members.(Read AutoInformed on GM CAW Members Overwhelmingly Approve New Contract, CAW Members Approve New Chrysler Two-Tier Labor ContractFord CAW Approves First Four-Year Two-Tier Wage Contract)  

There is some capitalist logic in the plan since the Camaro is the only rear-wheel-drive vehicle currently built at Oshawa, which also builds the slow-selling rwd Regal – whose future is doomed when it’s replaced by a front-drive version at Oshawa – as well as the full-size Cadillac XTS. The next-generation Chevrolet Impala is scheduled to launch there in 2013. GM previously said it would add a third shift for the new Impala. The consolidated line at Oshawa Assembly will continue to produce the current generation Chevrolet Impala and Equinox until June 2014.

Previously, the Lansing Grand River plant, the production site for the Cadillac ATS sedan and CTS Sedan, Wagon and Coupe as well as the V-Series performance models of each, was designated by GM as a Cadillac plant. It underwent a $190 million upgrade for ATS production, which started last summer, and was built in 1999.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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