Nissan Dealerships Backing Toys for Tots with Star Wars

AutoInformed.com on Toys for Tots and Star WarsNissan dealerships in the US have teamed with Star Wars: Force for Change to host a toy drive benefiting the Toys for Tots organization on 17-18 December. Participating Nissan dealerships will collect unwrapped toys for distribution by Toys for Tots in time for the holidays.

A special sweepstakes is being offered during the weekend for a chance to win tickets, valued up to $20 total to “Rogue One: A Star Wars Story,” which is in theaters beginning on 16 December.*

“Nissan’s alliance with Lucasfilm and Star Wars reminds us that everybody has the choice to be a hero, and the holidays are a time when many children can benefit from the generosity of everyday heroes,” said Jeremy Tucker, vice president, Marketing Communications & Media, Nissan North America, Inc. “This toy drive is a way of bringing the magic and excitement of Star Wars to kids, so that they may experience the joy of the holidays with a message of hope.”

Segments asking viewers to donate toys with Nissan will air on numerous ABC properties. Those spots include a special segment on ABC’s “Jimmy Kimmel Live” and ABC’s “Good Morning America.” The campaign also includes a “Go Rogue” celebrity vignette, starring Ken Jeong (of ABC’s “Dr. Ken”) and ESPN Monday Night Football analyst Charles Woodson, which will air in ABC’s eight Owned TV markets (New York, Los Angeles, Chicago, Philadelphia, Raleigh-Durham, Houston, San Francisco and Fresno), on numerous ABC-TV affiliates as well as during the “Heisman on ESPN” program.

*See full program rules and alternate forms of entry: CFAPromo.com/MovieTickets.

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