Global Vehicle Sales to Stall?

AutoInformed.com

As always, President Truman’s search for a one-handed economist remains unfulfilled.

Global light vehicle sales could be slowing down, and if the recent trend continues, tens of millions of car sales would disappear from five-year global forecasts. This is according to a scenario just released by LMC automotive.

Most forecasters assume continued solid expansion in sales because of robust growth in emerging markets. If that growth were constrained, the impact would be severe.

“Emerging market slowdown may become more evident than our baseline forecast expects. For example, if Chinese government policy to curb speculative investment comes too late and is implemented too aggressively, the shift away from overinvestment could happen quickly, while a shortage of liquidity during the transition would be dangerous,” according to Pete Kelly, Managing Director of LMC.

The negative effect of a severe contraction in Chinese investment could carry over into neighboring East Asia. Ripples would be felt worldwide with other emerging markets particularly vulnerable to the slowdown.

This constrained growth in the so-called BRIC countries (Brazil, Russia, India and China) is one of five scenarios considered in the release of a new Global Automotive Scenarios Service from LMC and Oxford Economics.

“Under this particular scenario, global light vehicle sales growth would drop from our baseline assumption of 5.5% to just over 1% in 2014,” said Kelly. “Worldwide, more than 30 million units of light vehicle sales would be lost from our forecast between now and 2018.”

As always, President Truman’s search for a one-handed economist remains unfulfilled.

“Even though we have confidence in our baseline forecast, the future reality could be very different. In this context, quantifying the impact of different outcomes has become a key requirement for the automotive industry,” Kelly added. “Planning or stress-testing plans for different future macroeconomic outcomes is an important part of most organizations’ approach to uncertainty.”

In LMC’s view, before the Great Recession of 2008 and 2009, it seemed reasonable to make assumptions based on a balanced-risk approach using one central forecast projection. LMC claims that the global economy is now subject to significant and unpredictable risks to any forward-looking projections. The recent financial and economic turmoil heightens concern over the potential impact on the economy of several possible global disruptions.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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