Ford is the only automaker to offer a factory-installed strobe warning LED light kit, is making strobe lights available to F-150 fleet customers for the first time.
Osram will acquire Novità Technologies, a U.S. manufacturer of automotive LED modules which are used in tail lights, fog lights and daytime running lights. The acquisition will immediately be “margin-accretive” in the Specialty Lighting segment.
Novità Technologies, based in Hendersonville, Tennessee, has annual sales of more than €40 million. It employs 100 workers and ships mainly to headlight and tail light manufacturers in the United States.
Both parties have agreed not to divulge any financial details of the transaction, which is planned to be completed by October 2016. This is part of the three-pillar strategy announced last November by Osram, which is further expanding its Specialty Lighting business.
“The purchase of Novità Technologies is an outstanding addition to our project and system business and at the same time strengthens our position on the important U.S. market, “said Hans-Joachim Schwabe, CEO of Osram’s Specialty Lighting business unit.
Automakers are changing the design and functionality of light. As a result, there is increasing demand for complete systems and modules rather than for the pure light sources. A successful example is the Ford F-150, for which Osram developed a complete LED-based front lighting system comprising of low and high beams, turn indicators, parking lights and the control module.
Now it can bid on the back-end of the pickup.
