“To continue building on the success that we have enjoyed over the past few years, we must fundamentally change our business model. Porsche has always been among the pioneers of the automotive industry. To date, innovation has been driven to a large degree by technology and with strong links to our current core competencies,” said Lutz Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT at Porsche AG. [It was an unusually honest statement from a company built around its in-house technical prowess – AutoCrat.]