Porsche Sales Drop -5% at 146K Through Q2 of 2022

Ken Zino of AutoInformed.com on Porsche Sales Drop -5% at 146,000 through Q2 of 2022

Cayenne (right) remains the most popular Porsche.

Today Porsche said that during the first half of 2022 it delivered 145,860 vehicles to customers, a decline of 5% compared to the prior year. Market conditions were varied and the delivery figures for the different regions and markets were mixed.

In Europe, Porsche deliveries rose to 43,087 – a year-on-year increase of 7% over what was a strong prior half year. In China, Porsche only delivered 40,681 vehicles to customers with  months-long lock-downs in some cities. The decline in deliveries over the first half-year amounted to a -16% drop compared to previous year.

“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties,” said Detlev von Platen, Board Member for Sales and Marketing at Porsche AG. 

“In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us. At the same time, the desirability of our brand and popularity of our products remains strong. We expect the second half-year to be dynamic,” von Platen concluded. 

Ken Zino of AutoInformed.com on Porsche Sales Drop -5% at 146K Through Q2 of 2022

Porsche remains an SUV company.

The Cayenne remained  the most popular Porsche. A total of 41,947 customers took delivery of a Cayenne. In second place was the Macan, with 38,039 deliveries. The sports car icon that once was the essence of Porsche, the 911, went to  21,616 customers worldwide. The Taycan ended up with 18,877 customers, despite production limitations due to supply-chain bottlenecks, which particularly impacted the all-electric Porsche. The Panamera was delivered 15,604 times, while 9,777 examples of the 718 Boxster and 718 Cayman models went out to customers.

“We are heading into the third quarter full of energy and optimism and, in addition to deliveries, we continue to focus on unique brand experiences for our customers,” said von Platen.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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