Porsche Sales Drop -5% at 146K Through Q2 of 2022

Cayenne (right) remains the most popular Porsche.

Today Porsche said that during the first half of 2022 it delivered 145,860 vehicles to customers, a decline of 5% compared to the prior year. Market conditions were varied and the delivery figures for the different regions and markets were mixed.

In Europe, Porsche deliveries rose to 43,087 – a year-on-year increase of 7% over what was a strong prior half year. In China, Porsche only delivered 40,681 vehicles to customers with  months-long lock-downs in some cities. The decline in deliveries over the first half-year amounted to a -16% drop compared to previous year.

“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties,” said Detlev von Platen, Board Member for Sales and Marketing at Porsche AG. 

“In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us. At the same time, the desirability of our brand and popularity of our products remains strong. We expect the second half-year to be dynamic,” von Platen concluded. 

Porsche remains an SUV company.

The Cayenne remained  the most popular Porsche. A total of 41,947 customers took delivery of a Cayenne. In second place was the Macan, with 38,039 deliveries. The sports car icon that once was the essence of Porsche, the 911, went to  21,616 customers worldwide. The Taycan ended up with 18,877 customers, despite production limitations due to supply-chain bottlenecks, which particularly impacted the all-electric Porsche. The Panamera was delivered 15,604 times, while 9,777 examples of the 718 Boxster and 718 Cayman models went out to customers.

“We are heading into the third quarter full of energy and optimism and, in addition to deliveries, we continue to focus on unique brand experiences for our customers,” said von Platen.