Another strong month for VW’s Porsche.
Porsche sold 10,454 sold new vehicles in February 2013, an increase of 18.2% in comparison to the same month last year. The Porsche model most in demand worldwide was the Cayenne SUV once again at 5,637. Almost 2,000 911 models were sold. The former sports car maker, now luxury goods purveyor fully owned by the Volkswagen Group, saw particularly strong sales in the U.S. at 3,225, a 31% increase in its largest market.
Year-to-date Porsche sales at 22,515 are up 22% globally. VW Group is closing in on GM as the world’s second largest automaker and wants to be Number One in global auto sales by 2018. (Read AutoInformed on Toyota Ousts GM from Global Auto Sales Leadership. VW Third and VW Group Ties GM for Largest Maker in China as January Sales Soar)
In China, 2,689 were sold a 17.5% increase in Porsche’s second largest market. At home in Germany, deliveries rose by 13.1% to 1,197 vehicles.
“Porsche was successful worldwide in February again,” said Bernhard Maier, Member of the Executive Board Sales and Marketing of Porsche AG. “We anticipate more stimuli from our ongoing product offensive in the next few months – at the moment with the pan-European launch of the new Cayman and the showing of the new 911 GT3 at the Geneva Motor Show.”
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
