The all-new 2016 Spark debuts at the Seoul and New York auto shows this April, Chevrolet announced today. The Korean-built and designed minicar is said to have a “more sophisticated aesthetic that reflects the “changing tastes” of the segment.
Translation: the fun youth run is over as Chevrolet attempts to go upmarket with a car that was third world crude in its original versions. This is a decided gamble for a B-car that is currently selling in the $15,000-$18,000 range (except for the sale proof Spark EV that lists for $28,000). Chevrolet says that Spark attracts younger and first-time car buyers to the brand with 26% being under the age of 35.
Sales of the Spark in the U.S. are up 32% in the first two months of 2015 generic ventolin versus the same period in 2014, but that is only 5800 units as Silverado sold 82,000 in the same period. Nonetheless, General Motors needs to the CAFE credits from small cars and EVs in order to meet impending fuel economy requirements in the U.S.
Chevrolet has sold more than 1.1 million Sparks around the world since it went on sale as the Beat in India in late 2009. Today, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico.
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