Subaru of America June Sales Flat, Q2 -18%

Subaru of America, Inc. (SOA) today reported 43,175 vehicle sales for June 2022, a +0.7 % increase compared with June 2021 (42,877). Based on preliminary data, it looks like industry wide sales will decline ~-20%. (see: US June Vehicle Sales Forecast is Down on Record Prices)

Subaru also reported year-to-date sales of 263,795, a -17.9 % decrease compared with the same period in 2021. Subaru said it continues to face inventory challenges as the result of microchip and supply chain issues affecting automakers globally.

Ken Zino of AutoInformed.com on Subaru of America June Sales Flat, Q2 -18%

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“As we close the first half of 2022, we need to thank our retailers for their industry leading sales efficiency,” said Thomas J. Doll, President and CEO of Subaru of America.

In June, Outback was a top performer by volume with 13,135 sales. Crosstrek sales for June 2022 increased 66.4 %, while Impreza saw a 28.2 % increase compared to June 2021. For the first half of the year, the BRZ sports car posted a 130.7 % increase, while both Crosstrek and Ascent car-lines posted an increase of nine % compared to Q2 2021.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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