Click for more information.
Subaru of America today announced that as part of its commitment to be More Than a Car Company®, it will do just that this April. For those who like their snacks to be as crunchy as they are, Subaru is entering the granola business with the debut of the all-new Subaru Forager Granola.
“The closest thing you’ll find to eating compost for breakfast, Subaru Forager Granola is a companion snack to power you through life’s crunchiest pursuits. The ultimate driver’s seat treat (just ignore the crumbs) Forager can power even the busiest days, whether you’re scouting out trees to hug, talking to plants, or searching for a spot for your latest bumper sticker,” Subaru said in a release.
“At Subaru, we’re committed to being More Than a Car Company, and now, we are literally More Than a Car Company, because we’re making granola,” said Moe Muesli, Head of Texture and Granularity at Subaru of America, Inc. “We know Subaru drivers have a reputation for being ‘crunchy,’ and now we have a snack that is as crunchy – or perhaps crunchier – than they are.”
Subaru Forager Granola blends wholesome grains, nuts, dried fruits, and the promise of the open road, offering all of the goodness of nature in one tasty package, which may also contain dog hair, but it should come off with a lint roller. Because each journey is unique, Forager is customizable with any ingredients. Subaru recommends fresh steam from Old Faithful, crunchy macrobiotic twigs, and even (maybe?) those berries you found in the woods.
“With packaging made from 100% Recycled Good Vibes, consumers can eat Subaru Forager Granola and feel good about their environmental footprint. Empty bags can be placed right back into the earth. As they break down, you’ll be putting good vibes back into the soil of your local community,’ Subaru said. Only April Fools need apply.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Subaru to Launch Forager Granola on 1 April
Click for more information.
Subaru of America today announced that as part of its commitment to be More Than a Car Company®, it will do just that this April. For those who like their snacks to be as crunchy as they are, Subaru is entering the granola business with the debut of the all-new Subaru Forager Granola.
“The closest thing you’ll find to eating compost for breakfast, Subaru Forager Granola is a companion snack to power you through life’s crunchiest pursuits. The ultimate driver’s seat treat (just ignore the crumbs) Forager can power even the busiest days, whether you’re scouting out trees to hug, talking to plants, or searching for a spot for your latest bumper sticker,” Subaru said in a release.
“At Subaru, we’re committed to being More Than a Car Company, and now, we are literally More Than a Car Company, because we’re making granola,” said Moe Muesli, Head of Texture and Granularity at Subaru of America, Inc. “We know Subaru drivers have a reputation for being ‘crunchy,’ and now we have a snack that is as crunchy – or perhaps crunchier – than they are.”
Subaru Forager Granola blends wholesome grains, nuts, dried fruits, and the promise of the open road, offering all of the goodness of nature in one tasty package, which may also contain dog hair, but it should come off with a lint roller. Because each journey is unique, Forager is customizable with any ingredients. Subaru recommends fresh steam from Old Faithful, crunchy macrobiotic twigs, and even (maybe?) those berries you found in the woods.
“With packaging made from 100% Recycled Good Vibes, consumers can eat Subaru Forager Granola and feel good about their environmental footprint. Empty bags can be placed right back into the earth. As they break down, you’ll be putting good vibes back into the soil of your local community,’ Subaru said. Only April Fools need apply.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.