The Legacy Limited line model offers what’s said to be the highest level of luxury ever in a Subaru.
It is a good thing the cars are so good, because Subaru’s latest Legacy ad campaign is boring. ‘It’s not just a sedan, it’s a Subaru’ kicker is as meaningless as it is banal. The three spots now airing nationally allegedly positions the Legacy with mid-size sedan buyers as an alternative to the mainstream choices, yet there is nothing in the ads that take on the competition – Camry, Accord and Altima – head on. (Subaru Reveals Revised 2015 Legacy Sedan at CAS)
What you see is the usual manipulative advertising schmaltz that attempts to use kids to give you a warm feeling toward the cars. Ho-ho-hum. Yes, the kids are cute (especially since they are not yours when they meltdown.) The car, as presented, is forgettable, at least in these failed, fuzzy feeling spots.
The facts are that the car is the real star, something the ad-sters apparently fail to grasp. I would be surprised if anyone of the agency people has actually driven the new Legacy. If they did they missed the proven, carryover 4-cylinder and 6-cylinder opposed engines, that come with a continuously variable transmission and all-wheel-drive. With EPA ratings of 26 mpg city/36 mpg highway/30 mpg combined, the 2015 Legacy 2.5i matches or exceeds the fuel economy of some mid-size models that come only with front-wheel drive. The 6-cylinder model also sees fuel economy improve by 10% or more, with new ratings of 20 mpg city/28 mpg highway/23 combined. Adequate but not as impressive.
You would never know any of it from the ads.
“Passengers,” is an ad that says no matter who is in the car, all passengers are sharing a ride in the same planet-sized carpool. This spot highlights journeys that can be taken in a Subaru, and the safety features that protect passengers along the way. “Passengers” is available to view on Subaru of America’s YouTube channel here: http://subar.us/WmYgUr
In “The Fix,” probably the most original spot, a father uses his new Legacy as a replacement for a toy car his kid wrecked. The Legacy takes on any maneuver the boy throws the driver’s way. “The Fix” is available to view on Subaru of America’s YouTube channel here: http://subar.us/1n18H9t
“Jr. Driver” features a young boy imagining a day where he is allowed to take a seat behind the wheel. While the boy is still a decade shy of 16, Subaru claims the legacy should still be ready that day. “Jr. Driver” is available to view on Subaru of America’s YouTube channel here: http://subar.us/1rwCW9c
