Tag Archives: digital media

The Obama campaign is using digital tools to talk directly with voters at almost four times the rate of the Romney campaign, according to a new study by the Pew Research Center. The tools, now also in widespread use at automakers, bypass the filters and biases of traditional media coverage. However, the latest electronic communications techniques are also largely a one-way street as campaigns (and automakers) talk at but rarely share or forward responses, long a complaint of traditional media critics. Continue reading →