Tag Archives: Ford F-150 Lighting

Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming – some, if not most, caused by the ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain during this transition both a line of EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps near at hand – are doomed, but remain the foundation of the business. Continue reading →