Tag Archives: gen y

Designing for Techies Means Gen Y

One thing is certain, car manufacturers have their designs on Gen Y or Millennials, a cohort group defined as those born in the early 1980s to 2000. Continue reading

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Economics, Not Disinterest Explains Low Car Sales to Young

Disinterest in new cars by young people is a myth that ignores fundamental economic trends, General Motors Chief Economist Mustafa Mohatarem said at the CAR Management Briefings in Traverse City, Michigan. New car affordability, a crushing student loan debt and higher operating and insurance costs are delaying young people from buying new vehicles. “It’s not a permanent withdraw from the market, it’s more of a delay,” Mohatarem said. Continue reading

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