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GM Names Carat its Global Media Planning and Buying Agency
Carat, the main media agency for GM in Europe, was in competition with the Starcom unit of the Publicis Group, which handled media in the United States. Also involved in the bidding were Universal McCann, part of the Mediabrands division of the Interpublic Group of Companies, which handled GM media in South America, and Omnicom Media Group. Continue reading →
Posted in auto news, marketing, news
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Tagged auto informed, autoinformed.com, automotive news, carat, gm advertising, gm media buying, joel ewanick, Ken Zino, publicis group, universal mccann
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