“His background and experience is a perfect fit for Chevrolet at the perfect time.”
General Motors today named Tim Mahoney as Chief Marketing Officer Global Chevrolet and Global GM Marketing Operations Leader, effective 1 April. Mahoney joins Chevrolet from Volkswagen. Mahoney will report to Alan Batey, GM Vice President, U.S. Sales and Service, and interim GM Global Chief Marketing Officer.
In his new role, Mahoney will be responsible to execute Chevrolet’s new brand platform, Find New Roads, and for overall coordination of GM’s global marketing operations. Mahoney has an a diverse background in automotive marketing coming from a variety of marketing positions at Subaru of America, Porsche Cars North America, and, most recently, Volkswagen, where he only lasted since 2011.
“His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally,” said Batey.
Mahoney’s appointment is claimed to be consistent with other initiatives recently announced to align and grow Chevrolet globally, including the selection of Commonwealth, a newly formed advertising agency, to service the brand’s advertising around the world. Last month, Chevrolet announced a new global communications platform dubbed “Find New Roads” to promote a single message. In 2012, Chevrolet sold 4.95 million vehicles in 140 countries.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
