Toyota Cuts 2012 Forecast as Yen and Thailand Floods Hurt

AutoInformed.com

Akio Toyoda, president of Toyota Motor Corporation, displays the State of Mississippi's new license plate on the first U.S. built Corolla on 17 Nov 2011. More U.S. production will be forthcoming.

Toyota Motor Corporation today drastically cut its fiscal year 2012 forecast based on the ongoing negative effects of the strong Yen and the production disruptions caused by the Thailand floods. As a result, Toyota has revised down its 2012 full year profit forecast by -¥250 billion to ¥200 billion, a 54% decline.

Toyota had delayed its forecast last month when it reported 2012 Q2 financial results, which were severely damaged by the Japan earthquake and tsunami in March. Toyota now says full production will be restored in all regions by mid December except Thailand, which should be back by year end. (See Toyota Loses ¥33 Billion in First Half FY 2012. Scraps Forecast)

Global Toyota vehicle sales are now expected to be 7.32 million, which means that General Motors Company and/or Volkswagen Group will be larger automakers in the near term. Thailand floods will cost Toyota sales of ~130,000 vehicles –  20,000 better than the last forecast but still a large drop, particularly in Asia where Toyota is the largest automaker.

Previously Toyota had forecast sales of 7.6 million units globally, an increase compared to the previous year at 7.4 million. This is well below Toyota’s global sales peak in 2007 of a record 8.42 million units. Toyota’s worldwide sales declined in 2008 and 2009 as well because of the Global Great Recession.

The effect of the strong Yen is also hurting Toyota results. Toyota now says it will assume a foreign exchange rate of ¥78 per U.S. dollar and ¥109 per Euro, for the full-year average. This is down from ¥86 and ¥113, respectively in last year’s results, when Toyota earned ¥408 billion, or more than twice the current forecast. In the United States, Toyota’s second largest market, each change of ¥1 means a change of ¥32 billion in annual revenues.

“Profitability of exports is very, very difficult,” said Takahiko Ijichi, TMC Senior Managing Officer, on a conference call with analysts, including AutoInformed. Currently Toyota exports 1.73 million vehicles from Japan where it builds 3 million vehicles annually. Exports of vehicles, as well as engines, transmissions and component parts will decrease as more local production is added, the well-spoken Ijichi promised.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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