Toyota Motor North America 2022 Sales Drop Notably

Toyota Motor North America (TMNA) today reported year-end 2022 U.S. sales of 2,108,458 vehicles, a decrease of 9.6% on a volume basis and a decrease of 9.9% on a daily selling rate (DSR) basis compared to 2021. The company reported U.S. fourth quarter 2022 sales of 536,740 vehicles, an increase of 13.1% by volume and DSR compared to the fourth quarter of 2021. U.S. December 2022 sales totaled 180,147 vehicles, an increase of 3.5% in volume basis and DSR compared to December 2021.

“As the industry closes out 2022, we’re expecting the year to end around 13.9 million SAAR. And for 2023, we’re predicting a SAAR to grow to approximately 15 million. And while we still have many of 2022 challenges carrying into 2023, we’re moving in the right direction, and doing whatever we can to get vehicles to our customers as quickly as possible. So, we’re cautiously optimistic about our future,” said Jack Hollis, executive vice president of Toyota Motor North America (TMNA) and president of Toyota Motor Sales.

Ken Zino of AutoInformed.com on Toyota Motor North America 2022 Sales Drop Notably

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2022 Highlights as Toyota Sees Them

TMNA

20 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker

  • 2022 electrified vehicle sales of 504,016 represent nearly 24% of total sales volume
  • Projected to be the number one seller of passenger vehicles for the 11th consecutive year, and 19 of the last 20
  • December sales up 3.5%
  • December car division sales up 23.3%
  • Fourth quarter sales up 13.1%
  • Fourth quarter car division sales up 43.7%
  • Fourth quarter truck sales up 4.5%
  • Announced an additional $2.5 billion investment, for a total of $3.8 billion, at the company’s North Carolina manufacturing plant to produce batteries for hybrids and electric vehicles. It’s expected to start production in 2025 and provide 2,100 new jobs
  • TMNA’s digital retail sales of new vehicles through its SmartPath and Monogram platforms surged past 152,000 at more than 360 dealers; more than 100 dealers will go live on both platforms by summer 2023

Toyota Division

  • 2022 electrified vehicles sales of 448,854 represent 24.3% of total sales volume
  • Projected to be the number one retail brand for the 11th consecutive year
  • December sales up 6.6%
  • December car sales up 26.5%
  • Fourth quarter division sales up 16.6%
  • Fourth quarter car sales up 43.7%
  • Fourth quarter SUV sales up 2.7%
  • Fourth quarter pickup sales up 32.5%
  • Fourth quarter truck sales up 7.7%
  • Corolla number one compact car in America
  • Camry number one passenger car in America for the 21st consecutive year
  • Tacoma number one small pickup in America for the 18th consecutive year
  • RAV4 best-selling SUV in the U.S. for 7th consecutive year
  • All-time best-ever year for:
  • GR86
  • Corolla Hybrid
  • Corolla Cross
  • RAV4 Hybrid
  • Tundra Hybrid

Lexus Division

  • 2022 electrified vehicles sales of 55,162 represent 21.3% of total sales volume, a division record
  • December car division sales up 1.5%
  • December electrified vehicle sales up 22.3%
  • Fourth quarter car sales up 13.3%
  • Fourth quarter electrified vehicle sales up 20.1%
  • LUVs achieved top market share among luxury brands in 2022
  • All-time best-ever year for:
  • Electrified vehicle sales ratio of 21.4%
  • LC Hybrid
  • IS 500
  • NX Hybrid
  • NX Plug-in Hybrid

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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