Toyota Motor North America 2022 Sales Drop Notably

Toyota Motor North America (TMNA) today reported year-end 2022 U.S. sales of 2,108,458 vehicles, a decrease of 9.6% on a volume basis and a decrease of 9.9% on a daily selling rate (DSR) basis compared to 2021. The company reported U.S. fourth quarter 2022 sales of 536,740 vehicles, an increase of 13.1% by volume and DSR compared to the fourth quarter of 2021. U.S. December 2022 sales totaled 180,147 vehicles, an increase of 3.5% in volume basis and DSR compared to December 2021.

“As the industry closes out 2022, we’re expecting the year to end around 13.9 million SAAR. And for 2023, we’re predicting a SAAR to grow to approximately 15 million. And while we still have many of 2022 challenges carrying into 2023, we’re moving in the right direction, and doing whatever we can to get vehicles to our customers as quickly as possible. So, we’re cautiously optimistic about our future,” said Jack Hollis, executive vice president of Toyota Motor North America (TMNA) and president of Toyota Motor Sales.

Ken Zino of AutoInformed.com on Toyota Motor North America 2022 Sales Drop Notably

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2022 Highlights as Toyota Sees Them

TMNA

20 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker

  • 2022 electrified vehicle sales of 504,016 represent nearly 24% of total sales volume
  • Projected to be the number one seller of passenger vehicles for the 11th consecutive year, and 19 of the last 20
  • December sales up 3.5%
  • December car division sales up 23.3%
  • Fourth quarter sales up 13.1%
  • Fourth quarter car division sales up 43.7%
  • Fourth quarter truck sales up 4.5%
  • Announced an additional $2.5 billion investment, for a total of $3.8 billion, at the company’s North Carolina manufacturing plant to produce batteries for hybrids and electric vehicles. It’s expected to start production in 2025 and provide 2,100 new jobs
  • TMNA’s digital retail sales of new vehicles through its SmartPath and Monogram platforms surged past 152,000 at more than 360 dealers; more than 100 dealers will go live on both platforms by summer 2023

Toyota Division

  • 2022 electrified vehicles sales of 448,854 represent 24.3% of total sales volume
  • Projected to be the number one retail brand for the 11th consecutive year
  • December sales up 6.6%
  • December car sales up 26.5%
  • Fourth quarter division sales up 16.6%
  • Fourth quarter car sales up 43.7%
  • Fourth quarter SUV sales up 2.7%
  • Fourth quarter pickup sales up 32.5%
  • Fourth quarter truck sales up 7.7%
  • Corolla number one compact car in America
  • Camry number one passenger car in America for the 21st consecutive year
  • Tacoma number one small pickup in America for the 18th consecutive year
  • RAV4 best-selling SUV in the U.S. for 7th consecutive year
  • All-time best-ever year for:
  • GR86
  • Corolla Hybrid
  • Corolla Cross
  • RAV4 Hybrid
  • Tundra Hybrid

Lexus Division

  • 2022 electrified vehicles sales of 55,162 represent 21.3% of total sales volume, a division record
  • December car division sales up 1.5%
  • December electrified vehicle sales up 22.3%
  • Fourth quarter car sales up 13.3%
  • Fourth quarter electrified vehicle sales up 20.1%
  • LUVs achieved top market share among luxury brands in 2022
  • All-time best-ever year for:
  • Electrified vehicle sales ratio of 21.4%
  • LC Hybrid
  • IS 500
  • NX Hybrid
  • NX Plug-in Hybrid
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