U.S. Auto Sales Thaw in April

AutoInformed.com

There were no surprises in the Top Ten list.

U.S. auto sales increased in April with the overall market up 8.1% for all brands to 1.391 million vehicles. AutoData said the seasonally adjusted annual rate, or SAAR, for April at 16.04 million, showed an improvement from 15.9 million units in April 2013. Offshore brands held a 53.9% market share, selling 750,328 vehicles, down from a market share of 55.1% and sales of 847,047 units last month.

Putting some big increases on the scoreboard year-over-year were Fiat Chrysler whose truck and Jeep sales showed a whopping +14% gain at 179,000; Nissan + 18% at 104,000 from surging car sales; Kia +12.9% at 54,000; Subaru +22% at 40,000, and Toyota +13% at 200,000. Ford Motor’s aging product line caused sales to drop slightly to 210,000; While GM was untouched by the ignition switch controversy and posted a +7% increase at 254,00.

Asian nameplates held 44.9% of the market, down from 46.1% in March, but up from 44.4% in February. They sold 624,892 vehicles, down from 707,962 in March. Asian brands are up 11% compared to last April when they occupied 43.8% of the market. European brands held 9% of the U.S. auto market in April, the same as last month’s market share. They sold 125,436 vehicles, down from 139,085 vehicles in March. Nonetheless, they also finished the month ahead of last April, with sales up 9.3% overall. Domestic brands took 46% of April’s U.S. auto market, up from 44.9% last month, with sales of 640,185 units.

Together, Asian and European brands sourced 472,108 cars and trucks sold in April from their North American plants. Asian brands assembled 251,728 cars and 187,162 trucks from these facilities, while European brands made 18,622 cars and 14,596 trucks.

There were no surprises in the Top Ten best-selling list. As usual, Ford F-Series led the way at 63,000 units, followed by Chevrolet Silverado at 43,000. In Third place was the Toyota Camry (38,000), which just edged the Ram pickup line at 37,000.Honda Accord, Toyota Corolla, Honda CR-V, Honda Civic, Ford Fusion and Nissan Altima held the Five through Ten spots, respectively.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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