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Volkswagen Logo “Simplified”
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Volkswagen says that during 2019 roughly 6.2 million vehicles were built worldwide with a “VW” on their grilles. Those two letters, of course, have been melded together for decades and have come to represent one of the most recognizable automotive brands on Earth.
So, why update an icon? Well, post Dieselgate the consultants have, apparently, swept in and are – in their own words – conducting “one of the largest rebranding campaigns in the world.” The upshot? Volkswagen has debuted a new logo, now rolling out to the U.S. market.
“The new design is a refreshed, minimalist take on the classic logo, allowing for more flexibility and versatility when it comes to the signature symbol. It’s a modern and simpler version of the previous logo, which has identified the brand for over 70 years,” says VW.
Led by Volkswagen Chief Designer Klaus Bischoff, the new branding was designed to be versatile, “digital first and reduces the logo to essential elements, which now presents as flat and two dimensional.”
“My personal drive in this redesign was to make the W float, bringing a new lightness to the Volkswagen brand,” claimed Bischoff. “Of course, this rebrand also brings Volkswagen into the digital era, transforming our classic logo into a trademark that is easily displayed digitally on devices and applications.”
The redesign also brings other changes to Volkswagen and its marketing strategy. The logo’s blue and white colors have also been refreshed with “a new deep blue tone, allowing for additional color variants.”
The international rollout will include the transition of over 70,000 logos globally. By mid-2020, the brand plans to complete the rebrand across the 10,000 dealers in 171 markets spanning 154 countries and has made its U.S. vehicle debut on the 2020 Atlas Cross Sport. What will this cost? No word from the people’s car maker.
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