Much depends on the type of vehicle, incentives and dealer inventory. Averages can be deceiving.
A sudden increase in unique visitor volume at a popular web site came about in December as more consumers accessed the site via wireless devices such as mobile phones. As a result, the electronic traffic increase by 50%.
December auto sales, helped by clever holiday and year-end promotions, are on pace to hit nearly 1.5 million units, the best in a decade.
Unique visitors to TrueCar.com were 3.7 million in December versus 2.4 million a year ago. This increase coincides with a recovering U.S. economy and growing consumer confidence that helped push the site’s unique visitor count to a one-day record high of nearly 200,000 on Dec. 27.
“The future of car buying is mobile,” claims Scott Painter, TrueCar CEO and founder. “At TrueCar we are seeing a radical adoption of this technology among modern buyers.”
