Wolfsburg Woes as Volkswagen Passenger Car Sales Drop

AutoInformed.com

VW is keeping a very close eye on the markets – especially in Central Europe and South America.

The Volkswagen Passenger Cars brand delivered 507,100 vehicles to customers worldwide  to customers worldwide in the first month of this year, -2.8% compared to 521,600 during  the same month of the prior year.

In a damage control statement that is clearly intended to shape expectations, VW said earlier this week “Deliveries by the Volkswagen Passenger Cars brand show we are facing a challenging year. Volkswagen was not immune to the uncertainties in some regions that have continued into the current year.”

Christian Klingler, Board Member for Sales and Marketing for the Volkswagen Group and the Volkswagen Passenger Cars brand, commented in Wolfsburg on Wednesday that global deliveries during the first month of the year were mixed.

The Volkswagen Passenger Cars brand sold 124,900 (126,100; -1.0%) vehicles to customers on the overall European market in January. Compared with the same month of the prior year, 66,100 (66,200; -0.1%) were delivered in Western Europe (excluding Germany). The company sold 42,900 (41,400; +3.4%) vehicles in Germany though. Customers took possession of 15,900 (18,500; -14.2%) Volkswagens in Central and Eastern Europe in January, of which only 6,200 (8,600; -28.3%) were delivered in the ailing Russian economy.

The VW brand delivered 282,000 (285,300; -1.2%) vehicles in the Asia-Pacific region in January, and 265,900 (267,800; -0.7%) to customers in China (includes Hong Kong). In contrast, deliveries in the North America region grew to 41,800 (39,700; +5.3%). Volkswagen sold 23,500 vehicles to customers in the United States, matching the figure for January of last year. Volkswagen Passenger Cars delivered 45,200 (55,200; -18.1%) units in the South America region, of which 34,200 (40,300; -15.2%) went to customers in Brazil.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
This entry was posted in sales and tagged , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *