The 26th annual Woodward Dream Cruise with Ford sponsorship is back on for this summer starting 21 August 2021, the Dearborn-based automaker said late today. Not surprisingly the original 1966 Ford Bronco is the featured heritage* vehicle, this year’s celebration of automotive culture and driving fun is set to kick off Aug. 21.
Ford Motor Company and Detroit’s main artery share a history. At his Ford Piquette Avenue Plant, Henry Ford developed and produced the first Model T’s a few hundred feet from Woodward Avenue, which made became the first paved road in America. (Ford Bronco Production Underway at Michigan Assembly Plant, Ford Bronco Sequel Appears with First-Ever Four-Door, Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)
In addition to Bronco models old and reborn, Ford will also display the all-new 2021 Mustang Mach-E GT all-electric SUV, the all-electric 2022 Ford F-150 Lighting and the recently revealed Ford Maverick compact pickup truck – the first standard full-hybrid pickup in America that will be built in Mexico.
As the largest employer of American autoworkers in the Motor City – Ford Motor Company’s presenting sponsorship of the Woodward Dream Cruise is notable. It attracts more than 1.5 million – it’s claimed people and more than 40,000 cars from all over the world. This year marks the fourth straight year that Ford will sponsor the event, which General Motors previously dominated.
*Heritage, noun, in automaker marketing lingo is an old vehicle that was abandoned under brand management or other follies that is reincarnated in an attempt to regain the customers lost or jettisoned. In the case of the Bronco SUV, code-named G.O.A.T. for “goes over all terrain,” it debuted as an off-road 4×4 on 11 August 1965 and was dubbed “a completely new line of sports-utility vehicles” – arguably the first reference to an SUV by an American manufacturer. Bronco died in 1977 as the SUV market was being developed by Jeep.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Woodward Dream Cruise Returns with Ford Sponsorship
The 26th annual Woodward Dream Cruise with Ford sponsorship is back on for this summer starting 21 August 2021, the Dearborn-based automaker said late today. Not surprisingly the original 1966 Ford Bronco is the featured heritage* vehicle, this year’s celebration of automotive culture and driving fun is set to kick off Aug. 21.
Ford Motor Company and Detroit’s main artery share a history. At his Ford Piquette Avenue Plant, Henry Ford developed and produced the first Model T’s a few hundred feet from Woodward Avenue, which made became the first paved road in America. (Ford Bronco Production Underway at Michigan Assembly Plant, Ford Bronco Sequel Appears with First-Ever Four-Door, Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8)
In addition to Bronco models old and reborn, Ford will also display the all-new 2021 Mustang Mach-E GT all-electric SUV, the all-electric 2022 Ford F-150 Lighting and the recently revealed Ford Maverick compact pickup truck – the first standard full-hybrid pickup in America that will be built in Mexico.
As the largest employer of American autoworkers in the Motor City – Ford Motor Company’s presenting sponsorship of the Woodward Dream Cruise is notable. It attracts more than 1.5 million – it’s claimed people and more than 40,000 cars from all over the world. This year marks the fourth straight year that Ford will sponsor the event, which General Motors previously dominated.
*Heritage, noun, in automaker marketing lingo is an old vehicle that was abandoned under brand management or other follies that is reincarnated in an attempt to regain the customers lost or jettisoned. In the case of the Bronco SUV, code-named G.O.A.T. for “goes over all terrain,” it debuted as an off-road 4×4 on 11 August 1965 and was dubbed “a completely new line of sports-utility vehicles” – arguably the first reference to an SUV by an American manufacturer. Bronco died in 1977 as the SUV market was being developed by Jeep.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.