2013 Global Light Vehicle Sales Tracking at 83 million

AutoInformed.com

China posted a preliminary May light selling-rate was 20.7 million per year, down nearly 6% from a record-high of 22 million units a year in April.

Global light vehicle sales held steady in May with a seasonally adjusted annualized rate of sales of 82.8 million, according to the latest data from LMC Automotive. The consultancy predicts that full-year 2013 sales will be 83.4 million.

As has been true for some time, the slowly recovering U.S. market, and the ongoing growth in China, the world’s largest auto market, are responsible for the growth. As usual, concerns about Europe were still evident, with newly added sales concerns in Russia and India as those markets have slowed, being the primary inhibitors to growth.

Light vehicle sales in the U.S. rebounded from a sluggish April performance and were up 8% compared with May 2012. The 15.2 million units per year selling rate improved from April’s 14.9 million annual sales rate led by strong retail sales which outperformed fleet sales. Car sales (up 4.6%) were outperformed by the total market while light truck sales that saw a 12% increase from last May. The Large Pickup segment continues to lead the overall market’s recovery with May sales up 24% as its market share increased 1.5% to 12% much to the delight and profits of the Detroit Three. In Canada, the market had its best year-on-year performance this year with a 5.5% improvement at a 1.8 million annual selling rate.

China posted a preliminary May light vehicle selling-rate was 20.7 million units per year, down nearly 6% from a record-high of 22 million units a year in April. Sales in May were boosted by new model launches following the Shanghai Auto Show in April. A minor reduction in fuel prices may have also helped sales.

In what I take to be a ‘whistling past the graveyard’ view, LMC claims that “West European demand may also begin to act as less of a drag on the global total.” This assertion was because even though during May year-on-year sales were down by 6%, the selling rate showed a small increase from recent results. This LMC claims supports the view that the market is bottoming out. As always Harry Truman’s search for a one handed economist is fruitless, with LMC also saying, of course, the situation remains fragile, and with some risk, but this is a tentative signal that the worst may be over.”

The concerns about the outlook in Russia resulted from a second month of declining sales. LMC says it now expects the year-on-year declines in Russia to continue for much of this year, although a “deep slump” is not anticipated. This underlies the weakening in Central and East European results during the last two months.

In Japan, the selling rate slowed to 5.4 million units annually in May, down nearly 3% from a strong April. The Tokyo stock market is now falling, the yen is firming again, and the excitement about so-called Abenomics seems to be diminishing.

The South Korean market continues to grow, with the selling rate reaching a six-month high of 1.57 million units per year in May. While the slowing economy is a risk, sales could rise further when labor disputes at Hyundai/Kia are resolved and supply constraints removed opines LMC.

In Brazil, the selling rate dropped to 3.8 million units per year in May after jumping to 4.1 million units annually in April. Sales growth over the rest of this year is likely to be constrained by recent interest rate hikes, high inflation, and the weakening of the real.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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