Facebook Posting Costs Chicago BMW Salesperson His Job

AutoInformed.com

Maybe they should have served bratwurst?

A National Labor Relations Board Administrative Law Judge ruled this week that Knauz BMW, a Chicago area car dealership, did not wrongfully terminate an employee for his Facebook postings. Back in May the NLRB alleged unlawful termination of an employee for posting photos and comments on Facebook that were critical of the dealership.

The fired employee in question, a car salesman, and coworkers were allegedly unhappy with the quality of food and beverages at a dealership event promoting a new BMW model. Salesmen complained on Facebook that their sales commissions could suffer as a result. (See BMW Dealership Wrongfully Fired Person for Facebook Posts?)

Following the event, the salesman posted photos and commentary on his Facebook page critical that only hot dogs (not bratwurst?) and bottled water were being offered to customers. Other employees had access to the Facebook page.

During the hearing it turns out that the employee’s posting to Facebook involved two incidents, one involving the hot dog sales event and another involving an accident at an adjoining dealership, owned by the same company, where a vehicle was driven into a pond.

Judge Biblowitz found that while the Facebook postings involving the sales event and the subsequent exchange of comments with other employees was protected activity, the postings involving the accident were not. Further, the judge found that the salesman was terminated for the accident postings, and therefore not protected under the National Labor Relations Act.

However, Judge Joel P. Biblowitz also found that the dealership had an overly broad employee policy, and ordered posting of a notice informing employees of their right to engage in protected concerted activity.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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