Thailand Floods – Worst in 50 Years – latest Tragedy to Hurt Auto Industry as Honda, Toyota and Ford Production Disrupted

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Trucks run in deep water, but auto plants don't.

Thailand has been inundated by floods, the worst it’s estimated in at least 50 years. Aside from the real human tragedy costing hundreds of lives, once again the auto industry is negatively affected since Thailand has an annual vehicle production capacity of almost 2 million units, extensive exports, as well as numerous auto component parts manufacturing operations.

The disruptions will also have some unknown effects on production in other countries, which will become clearer during the next few weeks.

Of the 90 provinces in Thailand, 26 experienced floods, with auto production locations hard hit in Ayutthaya and Pathumthani provinces. Ayutthaya and Pathumthani provinces have about 40 auto parts suppliers working for most assembly plants in Thailand

A Honda assembly plant in Ayutthaya has been the most affected, stopping production, according to consultancy Frost & Sullivan. U.S. Honda is likely to have a production loss of about 10,000-15,000 units with the closure of its plant for about 5 weeks.

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A Honda assembly plant in Ayutthaya is under water.

U.S. Honda operations will not be affected, a Honda spokesperson told AutoInformed. Honda group companies will provide approximately ¥280 million toward the relief and recovery efforts in Thailand where it has been doing business for 47 years.

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In 2010 roughly 900,000 vehicles – 55% of total vehicle assembly in Thailand – were exported.

Toyota has also stopped production while it sorts out supply problems. Toyota and Isuzu are likely to lose the next 2-3 weeks of production from parts shortages, with losses estimated at 30,000-35,000 and 10,000-15,000 units, respectively.

Ford has resumed passenger vehicle production, but its new Ranger pick-up just introduced is on hold.

General Motors appears to be the automaker least affected since its plant and suppliers are outside the flood affected regions.

In 2010 roughly 900,000 vehicles – 55% of total vehicle assembly in Thailand – were exported. The main export regions include Australia, New Zealand, Europe, Middle East, Mexico, South Africa and Brunei. Models exported now from flood affected makers include Honda Jazz, Civic, City, Accord, the Toyota Hilux pick-up, and the Ford Ranger pick-up.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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