Mazda Drops Ford Motor in New Changan Mazda JV in China

AutoInformed.com

Mazda’s car sales reached 169,814 units in the first eleven months in China, down 11% from the previous year.

Continuing its separation and divorce from Ford Motor Company, Mazda Motor Corporation has announced a new Chinese joint-venture, Changan Mazda, based in Nanjing. The 50:50 corporation with all regulatory approvals is now responsible for all of CFMA’s Mazda-related business, including development, manufacturing, marketing and sales of Mazda-branded vehicles in China.

Mazda and Changan will establish a research and development center in Nanjing, a city infamous as the location of a World War II atrocities by Japanese troops. Recently, the sales of Japanese brand cars in China slumped after anti-Japanese demonstrations over a territorial island dispute in the East China Sea was allowed by the communist party.

Mazda Motor sold 12,187 new cars in China in November, a 30% drop year on year. Mazda’s car sales reached 169,814 units in the first eleven months in China, down 11% from the previous year, according to a statement.

Ford Motor Company, which dumped virtually all of its stock in Mazda along with its controlling interest back in 2008, will continue in Chongqing with Changan Ford Automobile. Chongqing is the original factory town of Ford China and now contains a sprawling manufacturing center with numerous plants.

What was then called Changan Ford Mazda Automobile (CFMA) broke ground last August for a third assembly plant, Chongqing 3, in China, which will now be part of Changan Ford. The $600 million expansion will make Chongqing the largest Ford production site in the world by far – a latter day Rouge for communist customers. Chongqing 3 includes a new assembly line, body and paint shop. The first vehicle is expected to come off the flexible assembly line in late 2014. CFMA already operates two assembly plants and an engine plant in Chongqing, with another engine plant and a transmission plant currently under construction. At the time, CFMA has also signed a letter of intent with the Municipality of Chongqing to explore expanding its research and engineering capability in Chongqing.

China is the world’s largest auto market since 2009. Mazda said the successful partnership forged over the years with Ford would continue at a “strategic level.”

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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