Bosch follows Automakers into Russia as Market Booms

With virtually all European automakers expanding into Russia as the new vehicle market is growing to about 3 million units annually, mega suppler Robert Bosch is following them. Next year Bosch will start construction on a €40-million plant in Samara in the southern European part of Russia, which will supply the western automakers.  Ford, GM, Renault and Volkswagen are all expanding in Russia as the Eurozone heads for its fifth straight year of sales declines. (read AutoInformed on EU Car Sales Continue to Evaporate in October – Off -5%)

The irony here is that Bosch opened it first sales office in Russia during 1904 under the Kaiser and the Czar. Certain political disputes resulted in devastating wars and revolutions during the next decade that changed the ruling orders in both Germany and Russia, among other places with future dire consequences. That is history. We are now talking about the wealth creation of that the automobile industry makes possible.  

As it stands, Bosch plans to employ more than 500 workers in Samara by the end of 2017, the 100th anniversary of the Russian revolution. Bosch will locate three divisions at the new site: Chassis Systems Control, Starter Motors and Generators, and Diesel Systems. Manufacturing will concentrate on automotive technology such as antilock braking systems and alternators, mainly for local customers. These will later be joined by starters and common-rail injectors for commercial vehicles.

Bosch Thermotechnology division also recently announced plans new €21-million manufacturing plant at its existing location in Engels. The plant will make industrial boilers and wall-mounted conventional boilers. The Bosch Automotive Aftermarket, Gasoline Systems, Diesel Systems, and Power Tools divisions already have a presence in Engels.

In addition, a new €100 million company headquarters in Moscow is due to be completed in the second half of 2013.

 

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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